Ethical Yacht Wear, a pioneer in sustainable yachting apparel, is proud to announce the launch of its 2025 campaign to combat single-use plastics. This ambitious initiative aims to tackle the escalating issue of single-use plastic water bottles in the superyacht industry.
The campaign encourages yacht owners, crew members, and the broader yachting community to work together to reduce plastic waste and embrace eco-friendly alternatives.
A Clear Call to go Plastic-Free
With plastic pollution reaching crisis levels, Ethical Yacht Wear is taking action to address the staggering environmental impact of single-use water bottles – a product still widely used in the superyacht industry.
Every minute, one million plastic bottles are sold worldwide – adding up to 500 billion annually. Shockingly, the WWF reports that 75% of these bottles are not recycled, and a single plastic bottle can take up to 450 years to decompose, breaking into microplastic that threatens marine life and ecosystems.
The Great Pacific Garbage Patch, a floating mass of plastic waste twice the size of Texas, stands as a stark reminder of our collective impact. Ethical Yacht Wear’s 2025 campaign aims to tackle this crisis by reducing the yachting industry’s plastic footprint and inspiring a shift toward more sustainable practices onboard.
What Inspired this Campaign?
The 2025 campaign is rooted in Ethical Yacht Wear’s founding mission: to offer sustainable, ocean-friendly solutions for yacht crew. Their uniforms, made from 100% organic or recycled materials, reflect their ongoing commitment to ocean conservation and industry-wide change.
Recognising the immense plastic waste generated by the yachting industry, the company saw an opportunity to empower owners and crew to make a tangible difference – and the 2025 campaign is a direct response to this need.
Custom Eco-Friendly Water Bottles
Building on its already impressive impact, Ethical Yacht Wear continues its commitment to ocean conservation. Through its projects, the company has already sponsored the removal of the equivalent of one million plastic bottles from the oceans. Now, the 2025 campaign takes this impact further.
For every new client order placed during the year, Ethical Yacht Wear will provide custom eco-friendly water bottles for the crew at no additional cost. Long-term and existing clients who mention the campaign will receive complimentary custom water bottles as part of the initiative.
To double the impact, the company has introduced an expanded referral program: both referring and new clients will receive custom sustainable water bottles with every successful referral. These sleek, reusable bottles can be customised with logos or designs, making them ideal for crew use and thoughtful guest gifts.
A Commitment to Lasting Change
Ethical Yacht Wear’s 2025 campaign is a natural extension of its dedication to sustainability. Every purchase from the company already supports ocean cleanup and conservation efforts, and this new initiative furthers that mission by promoting long-term behavioural change.
“We are excited to launch this campaign and encourage the entire yachting community to jump onboard and take part in making a meaningful impact,” says Lauren Wardley, founder of Ethical Yacht Wear.
“I founded the company on the belief that the superyacht industry can do better, and this campaign reflects my initial vision. We aim not only to reduce the single-use plastics onboard but demonstrate that simple, sustainable changes onboard can create a ripple effect, leading to a better industry and healthier oceans,” Wardley adds.
Get Involved Today
Yacht owners, crew, and clients are all invited to join the campaign and make a difference. By swapping single-use plastics for eco-friendly water bottles and promoting sustainable practices onboard, participants will play an active role in safeguarding the oceans.
Beyond joining the campaign, the company further encourages yachts to adopt additional eco-friendly practices such as installing water filtration systems onboard, providing reusable crew and guest amenities, choosing sustainable suppliers, educating crew and guests on minimising waste, and implementing better practices.
To place an order and learn more about the campaign, contact Ethical Yacht Wear today.
NOTES TO EDITOR
Company description: Ethical Yacht Wear:
Ethical Yacht Wear, created for crew by crew, is a pioneer in sustainable yachting apparel. The company is dedicated to providing superior quality and premium design yacht crew uniforms crafted from 100% organic cotton or recycled materials. More than a uniform supplier, Ethical Yacht Wear is committed to promoting ocean conservation, donating a percentage of profits from each sale to ocean cleanup and research initiatives. Through collaborations across the yachting industry, the company raises awareness and inspires positive change, striving to improve ocean conservation efforts worldwide.
Terms and conditions of the campaign:
Eligibility: One free water bottle per crew member is available for orders totalling $200 or more.
Referral Offer: A dozen custom sustainable water bottles will be provided to both the referring client and the new client for every successful referral.
Campaign Validity: The offer is valid for orders placed during the 2025 campaign period.
